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Leading trade show organiser Informa Markets has announced the launch of its latest B2B online platform for the processing and packaging industry – ProPak Connect.

Backed on its successful and well-established portfolio of events, the platform aims to provide a comprehensive and year-round showcase for suppliers and buyers to trade, engage and connect with each other and to source for products, machinery, and technology.

ProPak Connect aims to offer suppliers in the industry with a unique opportunity, to extend their brand presence online and to reach a large number of buyers.

Abuja Business Reports gathered that features on ProPak Connect include a 365-day company showcase and supplier’s directory with online demos and enquiry management, instant messaging and video chats, AI powered business matching, themed events and webinars and content hub.

The platform will also host all of the upcoming hybrid and virtual events within the portfolio, offering buyers and suppliers a complete sourcing and engagement experience.

In its pre-launch phase ProPak Connect has attracted over 200 suppliers with a potential audience base of 180,000 qualified buyers and suppliers. These audiences have been vetted and qualified over the years as part of the portfolio’s activities and in-person events across Asia and the MENA region.

Ian Roberts, Vice President Asia at Informa Markets said: “ProPak Connect will provide a unique and sophisticated channel for companies and brands to extend their presence online and offer marketing solutions that will combine ProPak’s targeted reach and volume of qualified buyers.

By creating a year-round lineup of activities hosted on ProPak Connect, we aim at creating engaging opportunities for suppliers to present their technology, solutions, and machinery to a new set of audiences on an ongoing basis”

“Over the last year the industry like many others has been trying to overcome the challenges of reaching out to new customers, and we hope that by combining our years of experience of delivering quality trade events and the customer insights gathered, we can offer a robust solution for suppliers” added Roberts.

Established for 29 years, the ProPak brand and its series of events across Asia and Middle East & North Africa have attracted and maintained qualified buyers and suppliers with in-depth customer insights within the processing and packaging industry covering Processing & Packaging Technology, Packaging & Converting, Coding, Marking & Labelling, Testing & Analysis, Cold Chain, Logistics, and Material Handling & Warehousing.

Over the years the brand has also partnered with several industry associations and bodies to deliver world-class content led conferences and seminars, which will add value to the newly launched platform.

ProPak Connect went live on 24 June 2021.